Veshti – Clad Akon Does The Kuthu With STR

He may not have been mobbed at the airport, but gearing up for STR’s Love Anthem – it seemed everybody wanted a piece of Akon. On set at Binny Mills, the ‘Smack That’ singer impressed actor Silambarasan and the crew gearing up for the shoot with his quick desi transformation in a crisp white veshti-sattai. And if this wasn’t surprise enough, STR tweeted later: ‘He has tried our kuthu step and he just rocked it 🙂

And beyond the buzz of the five-time grammy nominee’s traditional avatar, it turns out the Love Anthem team cannot stop raving about the singer’s humility. “I’ve never met a superstar as ‘superfriendly’ as Akon,” says photographer Karthik Srinivasan who shot the stills for the anthem. Srinivasan elaborates, “I don’t know whether the whole crew like the light guys and backstage hands knew just how big Akon is, or whether they’ve heard his music before….” He goes on, “But at the end of the shoot, a hundred people surrounded him to take photos with him – it was like a ‘Rajini-reception’!”

While the specifics of the shoot sequences are still under wraps, STR does tells us that the video will include elements such as “peace symbols, candles and Indian dancers”. One can chance a guess that these visuals will be set in place in the post production stages, given the chroma key set (green screen that allows a different background to be substituted) – in the photos that we’ve glimpsed of the shoot so far. This certainly ties in well with the fact that the lyrics with inputs from Akon – are multi-lingual. “The song has words in about 96 languages,” reveals STR. He adds,“This version will be different from the last version of the song. The new version will be more about oneness and the need to spread love.” Apparently the actor was scheduled to shoot in the US while on tour there, but couldn’t work out the dates at that time.

Now that the project has come together over a year later, the actor couldn’t be happier. He shared the feeling with fans on twitter saying, ‘God has always delayed things for me but has never ever denied it . Trust and belief is the only thing which has saved me all my life :)’ Clearly, smileys won’t be in short supply in STR’s statements this week.

Simbu Says : Akon was extremely sweet to work with. I really want to thank him for all his support. He did the English portions of the song, and there will also be an international female artist who will be singing on the track with me to record the other languages. We ‘re still on the lookout for this artist. As for the release date, nothing has been decided yet. I just want it to be perfect.

Source : New Indian Express (May 8, 2013)

Love Anthem Team

Love Anthem Team

In the year 2011, Str has released the trail version of love anthem song and it becomes huge success among the str fans. And now the str has decided to complete the full version of the song. The lyrics of the song has written by our hero str with 96 languages and the concept of the song is to spread love all over the world among the peoples.

Pop Singer, Akon Joins with Our Str for the final version of the song. Akon lands the chennai city on may 4th and our hero invites him on chennai international airport.


The recording were completed on 5th may and they started the video shoot of the song.
The shots were taken in the Binny Mills, Chennai. Str and Akon were dressed in a traditional south Indian “Vesthi” and done the “Kuthu” dance well. Vasuki Baskar were designed the costumes for str and akon and the dance steps have been choreographed by Brindha master. Director Nelson and Vignesh Shivan were directed the song and the song were cinematographed by Shakthi. The Stills and Photoshoots were done by the Photographer Karthik Srinivasan.


The final version of Love Anthem will be release soon officially and we wish our hero and akon for the song to become a huge success.

Click Here For Photo Gallery Of Love Anthem For World Peace

Strworld

Akon Goes Desi, Does a Kuthu Jig!

There was no stopping the R&B superstar once he mastered the steps for Simbu’s Love Anthem

    Akon’s whirlwind visit to Chennai was about all things Indian. The R&B superstar — in the country to record, and perform, for Kollywood actor Simbu’s Love Anthem — looked every bit the local, dressed in a traditional south Indian vesthi as he indulged in some foot-tapping kuthu dance. 

    Sharing details about the special ‘kuthu’ step, Simbu told CT, “For one of the lines — Pyar Prema Kadhal… — I wanted Akon to do a kuthu step in traditional costume that’d surely appeal to audiences. When I told him that, he said, ‘You wear the costume; If I like it, I’ll do it’. When I wore it and stood in front of him, he exclaimed, ‘Wow, this is so cool’. His wife also liked it and so, we went ahead with it.” The music video, choreographed by Brinda, was directed by Vignesh Shivan and Nelson. 


    Akon, we hear, loved the steps in the number and spent time to learn them. A source who was present on the set says, “He watched some famous Tamil kuthu songs to get the steps right. And, once he was on the dance floor, he kept improvising and had everyone surprised.” 


    That’s not all; the Smack That singer also tucked into some Indian cuisine. Says Simbu, “Oh yes, I wanted him to have biryani, and ensured that it was specially made. He loved it. He was also very curious to know about movies and music made in India.” 


    The Love Anthem, which features lyrics from languages across the world, will be released in the US, and Akon will be part of the launch function as well. “He immediately agreed to grace the occasion,” reveals Simbu. “For me, it’s a dream come true. Despite being an international superstar, he was very cooperative and supported us thoroughly during the song recording and shoot.” 

Source From Times Of India (8th May,2013)

Peace is My Goal, Says Simbu

Simbu might have invited unwarranted criticism when he first embarked on his ambitious project, The Love Anthem, but today he’s having the last laugh as Akon flew in to namma Chennai to record the song and shake a leg with him.

  
“Today, I am a different person. I feel no competition or jealousy anymore. Truly, feel blessed at all that the world has given me even during my lows. I want to give back to the world now “

 Simbu is no push-over and brushing aside some of the negative press about his Love Anthem in the past, he says, “Lots was said about the anthem, the timing of it then and my US trip. But to all the backbiters and small minds who belittle me, the proof is in the music,” he laughs. STR who wrote the Love Anthem in 96 different national and international languages encountered some unpleasant comparisons and mocking, but his fans stood firmly behind him and the video’s teaser went viral online. He opens up, “It wasn’t easy dealing with such baseless criticism, but I have my fans and family to thank for the continued support. My only aim was to bring out a song for peace. There is so much going on in the world today and we, the youth have so much power to change the way we live, progress and protect our own…”

Having completed 28 long years in the industry (he started off as a child artiste when he was just nine months old), Simbu says, “Honest work always gets recognition. I knew one thing when I started acting as an adult — that I wouldn’t want to do anything that would embarrass my parents.

Films don’t appeal to me because of my role in it or plush locales that they are shot at, they have to have a larger message for the society.

Meaning doesn’t emerge from off beat films alone, even commercial flicks can have a message. Than people calling me as great actor, I want people to say he is a great human being and that would be the biggest achievement in my life.” Talking fondly of Akon, he says, “I have read about him in the past.

In fact meeting him far exceeded my expectations.

As an actor I can gauge star quality and he is one person who has real star quality and warmth. When I wrote this song, I only had him in mind to collaborate with. As soon as I pitched it to him he was thrilled. Even when the song is out I’m sure his fan base will increase in Tamil Nadu.

“ Was he nervous? “I was very nervous. Obviously, he is such a talented musician and I didn’t know how he would react. The minute he landed, so much was running through my head -`will he like my lyrics’, `will he want to change them’ and if he will be easy to work with,” he says and continues, “The minute we met he was so warm and suggested we get to work right away. But I told him let’s shoot from Monday and not Sunday. He was cool. He didn’t have any tantrums or airs about himself.” So, did he change the lyrics? “None whatsoever. He said he loved the lyrics as they were. Akon found depth and passion in the lyrics. I can’t tell you how touched I am by his generosity in helping me live my dream. My dream was always to give back something to the world. This track is that medium. I want to promote peace.“ He adds, “Akon always introduces himself by announcing his name or the artistes featured in his music and he introduced me too by saying `Akon and STR’ without me even asking for it.

 “ Over biryani and other south Indian dishes, Akon tuned into STR’s spiritual side. Friends close to STR say that the actor is deeply spiritual and off late has been in an introspective mood. Prod Simbu a little and he opens up, “I am not the same Simbu. Life and my close family have taught me to pursue my dreams no matter what the outcome. I feel no competition or jealousy anymore. I am truly happy if people are doing well. I am so very proud of Dhanush for all that he has achieved. The comparisons people draw mean nothing to the both of us. My main concentration is to better myself as a human being.“ And what prompted this sudden reflection? “My graph if you look at it carefully is a self-made one. Yes I have been fortunate to have supportive parents who have some exposure to the film industry, but I have worked incredibly hard. As a youngster it took a while for people to take me seriously. My talent spoke for itself but to get that talent noticed wasn’t easy. So, in this long journey I have realised that the strength one seeks is within us, the God that we all look to for protection is around us. We need to put out good to receive good.” If the song bombs, will you still be happy? “Yes, of course. Commercial success perhaps drives a newbie, but to me it’s about doing the right thing. 

The world has given me so much and let me trump every trough in my life. This is my dedication to the world. The song is all about loving each other and having no space for hate or animosity.”

Article From DC (8th May, 2013)